Activision Blizzard Chief Executive Officer Bobby Kotick recently told attendees at a conference that his company was working on bringing popular games to smartphones. He also discussed how playing a game on an iPhone or Android device could help drive new customers into the company’s stores.
Just like when Activision Blizzard acquired King Digital Media, the makers of Candy Crush Saga, Sony recently announced it was investing $2 billion into expanding its newly formed PlayStation Studios Mobile Division beyond just consoles. Hermen Hult, the Head of PlayStation Studios, explained that this investment would allow them to expand and diversify their game offerings while delivering “incredible new games” to more people than ever.
According to Hulström, “ Blizzard’s new strategy is centered around mobile games and eSports. Our aim is to develop high-quality mobile games and increase our presence in eSports. We have acquired two mobile game development studios, Bluehole Studio (formerly Infinity Ward) and Beenox, and we are working closely together with them to create great mobile games based on our popular franchises.” Kotick added that “We believe that mobile devices offer an incredible opportunity for gaming. They’re small, they’re portable – they really fit in your pocket. And, they’re everywhere.” He continued that Activision Blizzard is ‘hard at work on high-quality mobile games for all of the most important franchises.’”
In recent years, electronic games company EA Games acquired playdemic, the developer behind golf clash, and publisher Glu mobile, which is developing a battlefield game for smartphones. And Take-Two Interactive bought the Farmville development company Zynga for 12.7 billion dollars in January 2020 to expand its grand theft auto franchise on mobiles.
Activision Blizzard reported its Q2 earnings on July 31, 2023. The mobile game maker said it earned $847 million from its “mobile and ancillary” businesses and $336 million from console sales in the three-month period that ended June 30. That compares to $1.05 billion and $532 million respectively last year. Mobile also accounted for 54% of total revenues in the latest quarter compared to 51% a year earlier. However, the PC and console segments added 10% and 13%, respectively to the top line. Source: https://www.blizzard.com/en-us/