It might appear almost impossible to sell lipstick online, rather than seeing the shade complexities in person, but Doe Deere’s Lime Crime e-commerce store does it successfully. Online shopping has become the wave of the future, and Doe Deere’s makeup brand has built an incredible name and global following.
In an interview with IdeaMensch, the gorgeous and glam CEO and founder of Lime Crime is on a mission to have both young women and young men define beauty in their own way, uniquely theirs. She knows that makeup not only covers our imperfections but also enhances our features and actually, allows for bold experimentation and empowerment. Her makeup isn’t boring beige with an occasional pop of red. Lime Crime is deep, sometimes dark, naughty, wild and colors beyond what you might imagine. Mushroom colored lips are sexy and so are blue lips, green and lavender.
Hot colors with makeup texture are the inspirational, breaking all the rules kind of makeup she creates. Eye shadows with sparkle like Lime Crime’s new Diamond Crushers are a trendy look that fans can’t get enough of. Doe Deere likes to try out all the cosmetics she designs and develops, because she is the original fan. She was born in Russia as a child with immense creativity, a love of bold colors and a fantastical imagination. Her makeup is playful, and her fan base understands Doe Deere’s creative edge and appeal.
Doe Deere likes her makeup, fashion and hair color to all be bold and glam. Sometimes her tresses are blue or pink and lately, she’s been a lavender beauty. Cosmetics are playful for Doe Deere, and she and her fans inspire each other. On social media, Lime Crime is a huge hit. Just on Instagram alone, Lime Crime boasts more than 2.4 million followers and counting. Makeup addicts love sending portfolio shots to Lime Crime Instagram, draped in colorful Lime Crime makeup and showing others exactly how the shades work with each other on various skin types and skin tones.
In addition, Doe Deere is starting to reap the rewards of a hard work ethic, unique product and brand building and as a young businesswoman role model to others. She was recently on the cover of Self-Made magazine with business icons Arianna Huffington and Suze Orman. They all made the list of Self-Made’s “Top Inspiring Female Entrepreneurs.” Now, that’s pretty impressive.