With over a billion users worldwide, Facebook is one of the most popular social media networks on the planet. With so many people using it to connect with friends and family every day, it’s no surprise that more and more businesses are turning to Facebook as an effective marketing tool for their business. Fresno’s Krishen Iyer shares his insights into how you can use Facebook Marketing for your business today!
Revamp your Facebook Business Profile
One of the best places to start is by revamping your business’s Facebook Business profile. When a potential client looks you up on Facebook, most likely, they will find your Facebook Business Profile page rather than your personal profile. Krishen Iyer advice is that you have to make sure that this page contains all the necessary information about your business, and if possible, add in some photos or links to the site’s services and products.
Post Compelling Content
Another thing a potential client might notice about your business is what you post on Facebook on your business page. Make sure that whatever it is, it’s going to catch their eye and make them want to learn more about your business. Krishen Iyer states that you can do this by sharing links to articles, posting pictures of the business’s latest projects, or adding videos to show how your company operates.
Take Advantage of Sponsored Posts to Market Your Business
Sponsored posts allow you to get your message out and start promoting your business without spending too much money upfront. These posts will be at the top of search results, so they can help your business get noticed very quickly, Krishen Iyer states. A sponsored post is basically a piece of paid-for content that gets featured at the top of different news feeds, and it is only up to you what you want it to say. When making this post, put yourself in your customers’ shoes and generate some language that appeals to their demographic.