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Honey Birdette plans on Broadening its Market.

Posted by WA6 on

Honey Birdette is a lingerie company based in Brisbane, Australia. The company has recently launched its US e-commerce site and goes ahead to share its ambitions of expanding its retail in the UK from the current three stores, to about 40 by the year ending 2018. The brand came into existence in the year 2006. The idea of its establishment came from Eloise Monaghan.

For over a year, the brand experienced over 374 percent increase in online sales in the US alone. It is this success that prompted them to launch the US site. The platform aims at enhancing the experience of the US consumer which include easier returns, faster delivery as well as a wider range of products. It also targets the retail openings in the US. The company initially had its customers in Australia alone until last year when it opened its first store in London’s Covent Garden and later Leeds’ Victoria Gate as well as one in Westfield White City.

The trademark has over ten openings that it has lined up in the UK including Liverpool, Newcastle, Westfield Stratford, and Leeds. By the end of the year 2018, the brand intends to have had 40 stores in the UK. Honey Birdette has 55 stores in Australia and still focuses on other locations in the UK.

The brand has a range of products and strives to develop new products be it the delicate lace or the thick textures. At the lead is none other than the founding executive director Eloise Monaghan. Each and every product that is sold by the company is designed at Honey Birdette Headquarters.

The brand has prices that are friendly to the customers with the premium label starting price being about $ 35 for briefs and $60 for bras. A private investment known as BBRC backs the trademark. The brand has a substantial social media presence such as Facebook, Twitter, and Instagram.