One of the most famous retail companies is going to change its name. JustFab Inc. is the parent company of membership-based brands that include Fabletics, FabKids, JustFab, as well as ShoeDazzle. It has announced that it will be rebranding itself as TechStyle Fashion Group according to Zimbio.
In fact, Don Ressler and Adam Goldenberg had co-founded JustFab with the aim of changing the way people shop. They wanted to deliver trendy fashion articles at an incredible value. They feel that they have managed to stick to that vision. They have also realized that the company has transformed and turned into a highly powerful platform that is building brands. This company is being driven by data as well as personalization.
Hence they are opting for a new corporate identity. This will help to captures the essence of JustFab. This is because they have combined technology with fashion at http://www.bloomberg.com/research/stocks/private/person.asp?personId=1434785&privcapId=37181322&previousCapId=37181322&previousTitle=Intelligent%20Beauty,%20Inc.. This will be a new phase, and they would like to name it as TechStyle.
They have a company that is only focused on keeping their customers happy. Hence they take customer feedback seriously and make changes accordingly. They have focused on customer service on centraljerseyworkingmoms.com. They are also rolling out online cancellation processes. This way Don Ressler realized that customer complaints have also reduced.
He states that there are a lot of benefits in operating a company on a membership basis. These include moderating inventory, besides others.
Next, Fabletics has been rolling out brick and mortar retail stores. There are 17 stores already, across the US. Don Ressler aims for 50 to 100 more in various locations within the next five years.
All this indicates that Don Ressler knows his job. He knows that the company has to aim at the end user. No matter how much of glamor gets associated with any brand, it is the quality that matters eventually. Hence they are focused on providing high-quality merchandise at incredible prices.
In this case, they are turning towards the feedback from the customers too. They are being provided what they want at the prices they are looking for. All this has worked well for business. This is why Don Ressler considers his business as a brand-building platform. Already a lot of technology is being used to promote fashion. Don Ressler has all plans to continue with this legacy and provide success to his business and promote the happiness of his employees this way!