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Fashion Business/Entrepreneur

Don Ressler Plans To Change The Name Of JustFab

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One of the most famous retail companies is going to change its name. JustFab Inc. is the parent company of membership-based brands that include Fabletics, FabKids, JustFab, as well as ShoeDazzle. It has announced that it will be rebranding itself as TechStyle Fashion Group according to Zimbio.

In fact, Don Ressler and Adam Goldenberg had co-founded JustFab with the aim of changing the way people shop. They wanted to deliver trendy fashion articles at an incredible value. They feel that they have managed to stick to that vision. They have also realized that the company has transformed and turned into a highly powerful platform that is building brands. This company is being driven by data as well as personalization.

Hence they are opting for a new corporate identity. This will help to captures the essence of JustFab. This is because they have combined technology with fashion at http://www.bloomberg.com/research/stocks/private/person.asp?personId=1434785&privcapId=37181322&previousCapId=37181322&previousTitle=Intelligent%20Beauty,%20Inc.. This will be a new phase, and they would like to name it as TechStyle.

They have a company that is only focused on keeping their customers happy. Hence they take customer feedback seriously and make changes accordingly. They have focused on customer service on centraljerseyworkingmoms.com. They are also rolling out online cancellation processes. This way Don Ressler realized that customer complaints have also reduced.

He states that there are a lot of benefits in operating a company on a membership basis. These include moderating inventory, besides others.

Next, Fabletics has been rolling out brick and mortar retail stores. There are 17 stores already, across the US. Don Ressler aims for 50 to 100 more in various locations within the next five years.

All this indicates that Don Ressler knows his job. He knows that the company has to aim at the end user. No matter how much of glamor gets associated with any brand, it is the quality that matters eventually. Hence they are focused on providing high-quality merchandise at incredible prices.

In this case, they are turning towards the feedback from the customers too. They are being provided what they want at the prices they are looking for. All this has worked well for business. This is why Don Ressler considers his business as a brand-building platform. Already a lot of technology is being used to promote fashion. Don Ressler has all plans to continue with this legacy and provide success to his business and promote the happiness of his employees this way!

Business/Entrepreneur

Desiree Perez Helps to Prop Up Tidal Music Service

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Launched in early 2015 by rapper Jay-Z, music streaming service Tidal was touted as the first artist-oriented streaming service. The hip-hop legend took aim at Spotify, Pandora, and Apple Music, and hoped that higher quality audio and a more artist-driven business model would help propel his new venture to the top of the industry. Tidal’s debut was a huge event, with its co-owners reflecting a Who’s Who of pop and hip-hop. The young company promised to bring back the feeling of excitement and optimism to the industry, which many have argued has been decimated by the trend toward online streaming. However, despite a promising few days after the app’s launch, Tidal encountered some difficulties competing with the mainstays of the streaming world.

Tidal is competing against its better-funded heavyweight rivals by focusing on new music rather spending money on acquiring an extensive catalog. The curated service attracts a younger demographic interested in the latest hits rather than the past. Despite Jay-Z’s vision, some critics charged that the start-up was “out of touch.” In response, Jay-Z brought in a business associate who had helped manage his operations for years. Desiree (Dez) Perez replaced a string of departing execs and is helping Tidal meet its potential. Perez was behind four exclusive album launches from Rihanna, Beyonce, T.I., and Kanye West. One of the top leaders in Jay-Z’s organization, Perez negoiated both Beyonce’s Formation tour and Rihanna’s sponsorship deal with Samsung.

For years, Perez and her husband Juan Perez have been at the helm of Roc Nation Sports, the sports management division of Jay-Z’s organization. The couple helped establish the division as one of the top boutique agencies, representing elite athletes in nearly all professional sports. Perez is now bringing the same acumen to Tidal to begin the herculean task of taking on their well-established rivals.

Perez, however, remains unfazed. Her reputation as a hard-nosed negotiator and her winning spirit have long been recognized as key assets to Roc Nation and Jay-Z’s other ventures. She is confident that she can use her skills to consolidate the company’s niche as well as grow the fledgling start-up.

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