Carlos Beirao da Veiga, Marketer

Carlos Beirao da Veiga is a Portuguese businessman with a penchant for exploring new marketing strategies in the digital world. He has been trying to blend them into his work and frequently shares his thoughts on how businesses can better establish themselves in this era of constant change. The founder of Da Veiga consulting and an MBA, Carlos has been focusing on the developments in the digital market and how it has improved his business.

  1. Education

He holds a Bachelor of Science from the University of Porto and an MBA in marketing from the School of Management da Universidade do Porto. He states that education has been a critical element in his success as it has brought him to where he is now.

  1. Work experience

Before starting his career, Carlos Beirao da Veiga had worked for several small companies, such as Grupo Meo, a production company based in Vila Franca de Xira. He then worked for the first entrepreneurial activity in Portugal – the Portuguese branch of Infosys. In 2003, Infoline Group, a multinational company headquartered in Portugal, hired him. He stayed at Infoline until 2011, when he left to start his business.

  1. Company

Carlos Beirao da Veiga is the CEO of Da Veiga Consulting, located in Lisbon, Portugal. Da Veiga Consulting is involved in the training and development of business professionals through executive education programs. He also runs a social program for teachers called The Teachers’´ School,” where he can be found throughout the year encouraging their development by organizing lectures and seminars on various topics.

When marketing any product or business, one needs to look at what is currently happening in the world of digital phenomena. From social media penetration to video-sharing websites, everything available on the Internet is something prospective entrepreneurs can use for their benefit. Almost every large company today has a presence on Facebook, Twitter, and YouTube. However, they must also be encouraged to use other social media sites.