When Activision bought out Activision Blizzard in 2012, the combined company became the most extensive gaming publisher in the world. With its large library of intellectual properties and its experienced leadership, Activision Blizzard has existed as a separate entity. Looking back at the CEOs over the last few years, you’ll see that it almost seems like the two companies merged under the same roof. Activision Blizzard’s new CEO, Bobby Kotick, built the company upon the firm foundation of his predecessors. This makes him a perfect choice for the leadership role, and it also aligns him with a company with which he shares a close relationship. Let’s look at Bobby Kotick: the new CEO of Activision Blizzard.
Bobby Kotick began his career at the ripe age of 24 when Atari hired him as a research engineer. Although his initial work focused on coin-operated games, Kotick eventually became aware of the lucrative market potential of the video game business. He later worked on projects such as Pong and several video game iterations. During this time, Kotick also served as the assistant general manager of Atari’s California studio. After Viacom purchased Atari in 1982, Kotick joined the company as vice president of worldwide marketing. In 1985, he became president and chief operating officer of the studio.
During his time as CEO, Bobby Kotick steered the company through a period of significant change. The company’s portfolio of intellectual properties was very diverse. With the acquisitions came an end to the era of pure rental businesses, in which most games were released as a single-player experience. This meant that the teams that developed games were limited in terms of the IP they could use. The acquisition of King, for example, also included the rights to make a Harry Potter game. Combining various games, extensive portfolio, and high-profile acquisitions have led to some highly successful franchises.
Original source to learn more: https://moneyinc.com/activision-blizzard-ceo-robert-kotick/