Capitalizing on a virtually untapped market, The RealReal brings gently used, high end designer merchandise to the public at discounted prices. While there is a lot of skepticism and hesitation about buying luxury items on consignment for fear of getting a fake product, The RealReal employs a staff of industry experts who authenticate and validate each and every piece before listing it for sale, allowing their customers to shop with confidence.
Since it’s founding in 2011, The RealReal has brought designer fashion to eight million members through their website and storefront locations. Names like Louis Vuitton, Birkin, Gucci, Prada, Chanel, Rolex, and Versace are just a fraction of highly sought after brands found at The RealReal.
Before a product hits the shelves or graces the webpage, it is examined in great detail by the appropriate industry expert. Whether it’s an art curator, gemologist, horologist, or brand authenticator needed, Julie Wainwright, founder of The RealReal, provides skilled professionals in all of those areas.
Ensuring their products are authentic isn’t the end for this power company. They offer classes at their stores to teach consumers how to tell the difference between a genuine article and a knockoff. The SoHo location recently hosted a training session on Hermès Birkin handbags led by handbag-valuation manager Claire DeBoer. These bags can reach $10,000 in price, so making sure it’s the real deal is of paramount importance.
The RealReal strives to set itself apart in the consignment world, providing more of an art gallery type of an experience rather than a thrift store bargain hunt. Items are showcased and displayed like works of art, with placards filled with information as opposed to a basic tag. Shoppers are encouraged to learn more about high fashion as they browse through what feels like a curated museum, but is in fact a luxurious store. Even the website is filled with professional, high quality photos, unlike that of their competitors. Clearly, The RealReal values it’s customers and the designers they represent.
Find out more about The RealReal: https://www.nytimes.com/2017/12/13/fashion/the-realreal-consignment-store.html