Sentient Technologies Artificial Intelligence (AI) was founded in 2007. The primary agenda that its founders, that is, Antoine Blondeau, Babak Hodjat and Adam Cheyer had was to change the face of marketing. Considering the ever-changing technology, they used the aspect to give marketing a new face value which is e-commerce with Artificial Intelligence. So far very many retail entrepreneurs have embraced because of its positive impacts.
Sentient is continuously upgrading its features. This has overseen its ability to acquire funds and its continuous popularity when it comes to digital marketing and e-commerce. Its popularity is due to its effectiveness. Some of the outstanding features are; e-commerce recommendation engine, conversion rate optimization and empowering of store staff.
Sentient AI- e-commerce Recommendation Engine (STELLA)
AI – E-commerce recommendation engine can enhance an entrepreneur’s long-term profits in their store. Shoppers always appreciate the easy accessibility of products that they intend to purchase. This driver does that. This means that the engine, in this case, is the salesperson. It recommends to clients what to buy and give a wide variety of items that the customer may be interested in. With Sentient Aware, it provides the customer with in-depth information on products, therefore; it makes work more comfortable and in the long run boost profits.
Sentient AI- conversion rate optimization
Here, Sentient AI is making it possible for business people to test a variety of ideas at the same time in limited time frame but solutions at their disposition. This means that conversion rate is bound to rise. It is even better in that in case of stakeholders or sponsors interest in different businesses; they can access reviews from the customer’s point of view. This is a good thing.
Sentient AI- capacitate store workers
Despite the use of Chatbots, workers are still essential even though the business is online. This is because in one way or another their services are required. For instance, in the stores, Business people avail some of their experienced workers to approach the customers and help in any way they can to boost the sales of the shops. Therefore, with the help of the robots and the internet space, the workers can avail meaningful interactions with the clients.
From the several examples given, it is a clear indication that AI technologies are boosting digital marketing. Also, the companies that are already utilizing their services can attest that it is one of the wisest decision for e-commerce businesses.