The Role Of Eli Gershkovitch In The Development Of The Canadian Craft Beer Industry
Canada’s craft brewing industry has grown significantly since the establishment of the first brewing facility known as Horseshoe Bay Brewing in 1982. This is with regard to the sales volume, as well as the number of craft beer producers. It is a fast growing segment of the Canadian beer industry, as it continues to attract new consumers from different demographics. Currently, Canadian craft beer is produced by small, family-owned microbreweries and brewpubs.
The provinces leading in the production of Canadian craft beer include Alberta, British Columbia, and Ontario. The number of craft beer breweries has also grown from 88 producers in 2006 to 520 in 2015. The craft breweries are also shifting towards an environmental approach; switching the traditional bottles for aluminum cans. This provides evidence of the industry’s substantial growth.
Some of the most notable craft beers in Canada include Paddockwood 606, Little Scrapper, Unibroue La Fin Du Monde, Boréale Blanche, and Pale Ale, produced by Steamworks Brewery.
About Eli Gershkovitch
Eli Gershkovitch is considered as a pioneer in the Canadian craft beer industry, bearing over 20 years of operational experience. He is currently the CEO of Steamworks Group of Companies, the umbrella company for Steamworks Brewery. Under the leadership of Eli Gershkovitch, Steamworks Brewery launched its first bottled beer in 2012, expanding operations to the U.S, Austria, Germany, Italy, Switzerland, and Hong Kong.
Alongside his partner Soren Rasmussen, Eli Gershkovitch founded Steamworks Brewery in 1995 as a brewpub in Vancouver. He assumed total control of the brewpub in 1997, after buying out his partner. Eli Gershkovitch got the idea of craft beer brewing in 1987 as he traveled across Europe visiting brewing establishments. Upon his return, Eli Gershkovitch founded Canada’s first steam-powered brewery.
As a businessman, Eli Gershkovitch focuses on improvement and innovation so as to remain relevant. To this end, he opened a full-scale brewing facility in 2013 so as to boost production and company revenue (LinkedIn). He has driven the monumental growth of Steamworks Brewpub from an establishment seating 184 patrons, to a modern facility that can seat up to 850 people.
Eli Gershkovitch is involved in all aspects of Steamworks Brewery’s operations and attributes its success to the growing appreciation of different brewing methods and beer diversity. He also has experience as a lawyer and is a licensed pilot.